The idea: Discover what you can connect to your PC
Proposition: At the point of sale introduce the connection possibilities with peripherals to pimp the buyers PC.
Linked to the previous idea 4: advertising a network solution, this idea 4: cross-selling PC peripherals works best in an online e-commerce environment such as Dell.com’s product configurator. Excite buyers about the product they have nearly bought and introduce them to the world of pimping PCs.
Create the sense of intrigue and desire to explore by using the actual ports as main options for buyers to see what is possible and let them click and drag, and play. Surprise buyers by the wierd and wonderful USB gadgets that are available, output Blu Ray movies to LCD flat panel TVs, show what the heck that 1394 “Fighrewirerrr” port is for, show everyone peripherals that do not even need wires! Holy cr&p! People start seeing a PC as a hub that can be pimped endlessly. Right I’m off to buy that USB microscope, see the Gadget Show for more great gadgets of 2008.