The idea: Create your perfect IT infrastructure
Proposition: Educate and excite small businesses about the benefits of a proper server-based network solution.
Why: With servers cheaper than desktop PCs, businesses can now benefit from better IT resource sharing and security at affordable prices.
How: A dynamic micro-website that allows users to create IT network blueprints: “drag and drop” servers, switches, storage, thin clients, PCs and peripherals to create their perfect infrastructure. The completed creation will be rated on multiple levels with scores uploaded to a scoreboard. The winner wins a version of their perfect infrastructure.
More why: Almost like an evolution of the Dell configurator (but much more fun), the drag and drop infrastructure creator lets the geek inside of (potential) IT network managers have fun and do their job.
Where: Dynamic display banners driving traffic to the micro-website, featuring a mini-puzzle/logic game. Emails to the customer and prospect database. A targeted mailing to customers due to upgrade their network, featuring a physical puzzle/logic game.