The “I’m a PC” adverts are refreshing, especially after the vague Seinfeld attempts. A clear message that basically pinpoints Microsoft’s main advantage over Mac: number of users and software availability. I’m a PC and so are a lot of people, even glamorous women like Eva Longoria.
I’m not an Apple hater, in fact I’m blogging on a classic white G3 iBook right now as my Fujitsu-Siemens desktop can’t stop rebooting randomly. Ok Apples maybe a bit expensive, have a great image and lovely designs blah blah blah, but its just nice to see the PC competing again – and in a not too geeky way, it probably still won’t stop Mac-Addicts acting like BMW owners though.
In fact the strapline of a “Life without walls” is probably stronger than I’m a PC. Much like the old “Where do you want do go today” slogan, Microsoft is pushing the idea of exploration and possibilities – the truest sense of technology.